What makes us different.
A recent article on using social media suggested that you should make it clear how your company differs from the competition, so here goes. When we start a project off, we nearly always carry out a measured survey. Many of our competitors develop a scheme from a basic sketch of the building to be altered and then carry out a proper survey once a scheme has been agreed. We have considered working this way, but the danger is that if you base your scheme on erroneous information the scheme may not be as build-able as supposed thus leading to delays and additional design costs later on. Of course the cost of the survey has to be borne at some point but with our way of working it is at the very beginning of a project and, with the other way, it is later. I can see why some clients prefer to defer this cost especially if they worry that they will never achieve an acceptable scheme, but we can nearly always find a suitable scene for our clients. Our record show that less that 2% fail to move forward because we could not achieve a suitable scheme and all but one of these clients has returned to us with another building to look at. I am pretty sure that one or the reasons for this is that we are thorough and that having accurate data at the outset means we can “design tight” meaning we do not have to shy away from solutions that highly spatially or structurally sensitive to what is there in respect of the existing building. We have certainly found solutions where other have failed and this perhaps is one reason for this.
The downside of our policy is that we have to charge more for this initial phase of the work and no doubt this will put some potential clients off. However, if you read the recent report that shows a great dissatisfaction and mistrust of architects to deliver their schemes to the client on time and budget because of a lack of technical rigour, I must stick to my policy of insisting of thoroughness from day one.
Of course, we have our way of working and other successful practices have theirs and I do not wish to denigrate other ways of working. I will, however go on to explain where we differ from other architectural practices in future articles.
Tony Keller Building Tectonics